Following our previous discussion[1] of a new batch of domain-name extensions to be launched as part of the ongoing first phase of the new-gTLD programme, we present some follow-up comments relating to the next set of TLDs to be released; namely, .fast, .talk, .you, and .med.
.fast, .talk and .you, all offered through Amazon Registry, are set to enter their sunrise periods on 26 August, before going into general availability most probably in October. The .med extension is to relaunch on an unrestricted basis with a pre-registration phase from 31 August, and open registrations from 2 September[2].
As with any new TLDs, the launches offer an opportunity for brand owners to review their domain registration policies, with a view potentially to registering relevant names for brand-related use, making defensive registrations or, at the very least, to proactively monitor the landscape and/or consider blocking mechanisms in order to defend against third-party abuse.
Given the nature of the four new extensions, there is potential for a wide range of use-cases. Some of the TLDs in particular could be relevant to specific business areas (particularly for .talk, which may be appropriate for communications service providers or for content relating to marketing or reviews; and .med, which has potential in medical or pharmaceutical applications - an area of specific risk for counterfeit products - or businesses with connections to the Mediterranean). This set of TLDs generally also offers options for utilisation as part of a tagline, or to convey specific brand messaging.
As in our previous study on new TLD launches, we consider the current landscape of similar domain names, as a proxy for the sorts of activity which may manifest themselves following the launches of the new extensions. Specifically, we consider the set of domain names ending with the respective terms.
As of the start of July 2025, zone-file analysis reveals over 252k domains with names ending with 'you', 153k with 'med', 61k with 'talk' and 58k with 'fast' (Figure 1). Table 1 shows the top five (pre-existing) TLDs represented in each of these four datasets.
Figure 1: Total numbers of (pre-existing) domains ending with 'you', 'med', 'talk' and 'fast' (split by (legacy) TLD)
Table 1: Numbers of domains associated with each of the top five (legacy) TLDs in each of the current sets of domains ending with 'you', 'med', 'talk' and 'fast'
Some trends are immediately apparent, such as the apparent popularity of those terms most directly relevant to the English language ('you', 'talk' and 'fast') with the UK market in particular (as evidenced by the extensive use of .co.uk), and the potential relevance of 'fast' to e-commerce (given the frequency of use of the .shop extension).
In some cases, the data is complicated by the presence of 'false positives' (which obscure any insights relating to the likely future use of the more explicitly relevant new-gTLD extensions), particularly for 'med' (which frequently occurs as a sub-string of other terms such as 'armed', 'formed', 'groomed', 'teamed' and a wide range of others, plus names such as 'muhammed') and 'fast' ('breakfast').
Having removed any obvious false positives, some insights can be gained by looking at the types of terms which most frequently appear immediately prior to the terms in question, within the set of domain names. In this analysis, we consider the strings of different lengths preceding the keywords under consideration, to assess any obvious patterns of usage.
The following lists show the most common English language words[3] present in these datasets, for each of the terms considered:
Domains ending with 'you':
- 9-character words preceding 'you':
- 'beautiful' (256 instances ) (i.e. domains end with 'beautifulyou')
- 'healthier' (151)
- 8-character words preceding 'you':
- 'welcomes' (180)
- 7-character words preceding 'you':
- 'healthy' (317)
- 'without' (144)
- 6-character words preceding 'you':
- 'better' (532)
- 'within' (447)
- 'around' (331)
- 5-character words preceding 'you':
- 'loves' (1,427)
- 'thank' (1,294)
- 'about' (1,015)
- 'moves' (443)
- 'round' (348)
- 'comes' (276)
- 'found' (246)
- 'bless' (157)
- 'helps' (141)
- 'power' (122)
- 'teach' (116)
- 'happy' (116)
- 4-character words preceding 'you':
- 'with' (3,615)
- 'near' (2,521)
- 'love' (2,111)
- 'like' (984)
- 'help' (765)
- 'best' (377)
- 'meet' (358)
- 'find' (276)
- 'miss' (237)
- 'move' (220)
- 'plus' (190)
- 'real' (187)
- 'from' (185)
- 'need' (177)
- 'told' (170)
- 'know' (168)
- 'true' (164)
- 'dare' (163)
- 'hear' (159)
- 'want' (153)
- 3-character words preceding 'you':
- 'for' (40,991)
- 'and' (4,496)
- 'are' (1,257)
Domains ending with 'med':
- 11-character words preceding 'med':
- 'integrative' (123)
- 10-character words preceding 'med':
- 'functional' (171)
- 9-character words preceding 'med':
- 'concierge' (73)
- 'lifestyle' (72)
- 'precision' (60)
- 8-character words preceding 'med':
- 'internal' (238)
- 'wellness' (42)
- 7-character words preceding 'med':
- 'natural' (101)
- 6-character words preceding 'med':
- 'sports' (1,220)
- 'family' (675)
- 'health' (273)
- 'global' (129)
- 'beauty' (110)
- 'dental' (86)
- 'mobile' (74)
- 'travel' (63)
- 'pharma' (62)
- 'physio' (58)
- 'techno' (57)
- 'cardio' (47)
- 'future' (41)
- 'social' (39)
- 'gastro' (39)
- 5-character words preceding 'med':
- 'sport' (177)
- 'sleep' (97)
- 'laser' (84)
- 'smart' (80)
- 'ortho' (79)
Domains ending with 'talk':
- 10-character words preceding 'talk':
- 'realestate' (76)
- 'webhosting' (34)
- 9-character words preceding 'talk':
- 'marketing' (40)
- 8-character words preceding 'talk':
- 'straight' (272)
- 'business' (118)
- 'football' (64)
- 7-character words preceding 'talk':
- 'bitcoin' (40)
- 'teacher' (39)
- 'toolbox' (37)
- 'fashion' (33)
- 'english' (28)
- 6-character words preceding 'talk':
- 'sports' (428)
- 'coffee' (171)
- 'health' (166)
- 'pillow' (143)
- 'travel' (98)
- 'street' (67)
- 'beauty' (63)
- 'people' (61)
- 'social' (50)
- 'family' (48)
- 5-character words preceding 'talk':
- 'small' (330)
- 'table' (319)
- 'could' (288)
- 'money' (233)
- 'trash' (114)
- 'cross' (98)
- 'power' (90)
- 4-character words preceding 'talk':
- 'tech' (842)
- 'real' (517)
- 'lets' (453)
- 'talk' (270)
- 'shop' (255)
- 'body' (242)
- 'news' (205)
- 'girl' (180)
- 'self' (150)
Domains ending with 'fast':
- 9-character words preceding 'fast':
- 'insurance' (59)
- 'solutions' (24)
- 'marketing' (23)
- 'followers' (16)
- 'customers' (15)
- 8-character words preceding 'fast':
- 'property' (98)
- 'business' (67)
- 'mortgage' (28)
- 'websites' (20)
- 'anything' (19)
- 'approved' (18)
- 'delivery' (17)
- 'patients' (15)
- 7-character words preceding 'fast':
- 'funding' (54)
- 'capital' (47)
- 'clients' (36)
- 'nowhere' (35)
- 'blazing' (34)
- 'service' (33)
- 'english' (27)
- 'finance' (27)
- 'website' (26)
- 'results' (26)
- 'digital' (26)
- 'connect' (21)
- 'closure' (21)
- 'forward' (20)
- 'tickets' (19)
- 'healthy' (19)
- 'freedom' (19)
- 6-character words preceding 'fast':
- 'houses' (382)
- 'weight' (136)
- 'online' (94)
- 'health' (31)
- 'crypto' (29)
- 'repair' (28)
- 'quotes' (28)
- 'better' (28)
- 'travel' (23)
- 'pounds' (22)
- 'ticket' (21)
- 'shirts' (21)
- 'strong' (21)
- 'design' (21)
- 5-character words preceding 'fast':
- 'house' (715)
- 'super' (291)
- 'homes' (238)
- 'loans' (131)
- 'parts' (92)
- 'trade' (74)
- 'learn' (63)
- 'stand' (62)
- 'ultra' (61)
- 'think' (60)
- 'smart' (58)
- 'funds' (51)
- 4-character words preceding 'fast':
- 'home' (477)
- 'cash' (273)
- 'sold' (166)
- 'food' (126)
- 'grow' (98)
- 'tech' (78)
- 'shop' (76)
- 'care' (73)
- 'ship' (68)
- 'very' (67)
- 'read' (67)
- 'help' (67)
- 'easy' (67)
- 3-character words preceding 'fast':
- 'use' (727)
- 'and' (426)
- 'old' (321)
- 'are' (146)
- 'buy' (143)
- 'car' (131)
- 'pay' (118)
This type of analysis may be able to help inform strategic considerations by brand owners on possible-use cases for the new gTLDs when they launch, and specifically whether there are any good fits for product types, slogans and potential wider marketing initiatives. Similarly, however, the same characteristics of these new domain extensions can make them attractive to infringers, highlighting the importance of a proactive approach to monitoring and enforcement as the landscape continues to develop.
References
[1] https://www.iamstobbs.com/insights/free-hot-spot-an-exploration-of-three-new-gtld-launches
[2] https://iptwins.com/2025/06/19/new-gtlds-med-talk-you-fast-set-to-launch-in-august-september/
[3] Neglecting any expletives, or words which seem to provide no potential for a phrase making grammatical sense
This article was first published on 24 July 2025 at:
https://www.iamstobbs.com/insights/you-talk-fast-med-another-forthcoming-batch-of-new-gtlds
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